Sometimes you can see that a company has an "A" rating with the BBB, and these scores are often tossed around in advertisements, but that doesn't mean the company is trustworthy. It simply means that the company has upheld its obligation to the BBB and followed their membership rules.
Ratings come from a variety of factors from time in business to the number of complaints received, both answered and unanswered.
Please note that we are not discouraging consumers from using the BBB. While the BBB cannot force a company to do anything, the BBB does offer consumers valuable insight into companies and may be able to resolve issues through arbitration.
In cases where a consumer decides to use BBB complaint resolution, the consumer should also explore other complaint avenues available at the same time. Reitter further cautions that a perfect BBB score and no complaints is not an indication of a perfect company. Just like the North Carolina Consumers Council, the vast majority of BBB affiliates work with the communities in which they are based to educate consumers about the consumer marketplace. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page.
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