It contains news and editorial content, original research, and more. It is not a place where Whole Foods advertises its products. Rather, it contains all kinds of content to inspire people interested in nutrition and healthy eating. By engaging and inspiring their audience in this way, Whole Foods indirectly encourages more shopping.
It's worth noting that, even though Whole Foods Magazine is free for readers, they do also include advertisements to help finance it. Another example where engagement is the main goal are staff magazines. Many large companies produce magazines for internal distribution among their employees. Again, the objective here is reader engagement — to keep their workforce informed, happy, and more productive. A third goal you might have in mind is not to sell the magazine itself , but to use it to sell your products and services.
In this case, your magazine would resemble something of a product catalog or brochure. Probably the most obvious example of this type of magazine would be the duty free shopping magazines you find in airplanes. These are magazines full of nothing but ads, and while they may be in a magazine format, their main purpose is to get readers to buy something.
But some brands also make magazines to sell their own products and services — not only those of their advertisers. Rather than creating simple ads, Volvo devoted an entire magazine, full of long-form content and stunning imagery to market a selection of their products. When we talk about structuring a magazine, we're speaking primarily of the sections you should include and the order you put them in — your editorial formula.
Of course the decision you make here depend largely on what type of magazine you intend to create, the goal of your magazine, and your target audience. The good news is that with a digital magazine, you have even more freedom and flexibility than with a printed edition. Traditional print magazines have four "cover" pages: the front and back covers, and the insides of the covers which are usually reserved for the most expensive ads. However, because we're dealing with digital formats, the "inside" covers are not really distinct from any other page.
The same goes for the back cover — you can't exactly hold a digital magazine and turn it over, so the back cover isn't necessarily relevant. So that leaves the front cover. This is the part everyone will see and it plays a big part in whether potential readers choose to open your magazine. You should give a lot of thought as to how you design it and what it should feature.
A good rule of thumb is that, if you want to stand out among your competition, your cover needs to be striking. Your choice of colors, visuals, and typography should be well chosen and compelling. Besides this, there are a few pretty standard things to include on a magazine cover:.
One of the advantages of a digital magazine depending on the technology you're using is that you can use a fullscreen background video for the cover instead of a static image. This is a great way to stand out and attract attention. It's even possible to include a button to encourage people to "keep reading" or "open the magazine.
Online magazine with a background video for a cover. Of course, depending on your goal and target audience, you can choose which of these are relevant for your magazine. Let's quickly go through each of these with a short explanation. This is almost always the first page of a magazine, although in digital publishing, some magazines even combine this with their cover page.
It should, at the very least, list all of the featured articles in the magazine, if not everything. A big advantage of digital magazines is that you can turn the items in your table of contents into hyperlinks so that readers can easily jump to the section that interests them. Usually in the beginning of the magazine, but sometimes placed at the back, the masthead is a page or section that lists all of the people involved in the production of the magazine, including the editorial staff, the marketers and content producers, designers, and other key people.
Depending on the type of magazine you're creating, this section may or may not be necessary. If you're creating a magazine that will serve as a product catalog , for example, you might leave it out entirely. Remember that today's readers have short attention spans, and you want to get them to the important stuff right away.
With this in mind, you might consider putting it at the back. Again, this will vary depending on the style of your magazine. Usually, the letter from the editor is a welcoming message that briefly covers the contents of the magazine, gives some important information, or touches on recent news. In a staff magazine, this is often replaced by a letter from the CEO or head of human resources. In either case, it serves to give your magazine more of a human touch and make it feel less like comes from a faceless brand.
This section is entirely optional and, obviously, depends on whether you receive such letters. Magazines with a very large reader base may have the luxury of hundreds of letters from which to choose the most interesting.
Smaller publications probably don't receive enough reader feedback to create a dedication section, but this also depends on the frequency of your magazine. If you have the material, however, including letters from readers is a great way to show other readers that they're not the only one reading. It helps to create a community feeling around your magazine — and this can be valuable.
This is the main part of your magazine where your featured articles go. Size-wise, this should be the most substantial section. It's always good to add variety here. Use a combination of longer and shorter articles. Mix that up with interviews, reviews, and opinion pieces — or whatever is relevant to your subject matter.
Staff magazines , for example, might feature an interview with an employee of the month and then a short piece about next month's targets. It's important to keep your features visually distinct so that readers know when they've moved from one article to the next.
Your layout and color choices should make this distinction clear while also serving to make for a pleasant reading experience.
In a digital magazine you can include more than just text and images. Videos are a great way to add more engaging content. Interactive, animated charts and graphs are popular. Overlays and popups that readers can open to see more content are fun to play with as well. HTML5 magazines even allow you to add forms and collect feedback from your readers right on the page. The back of the book is where everything else goes.
But that isn't to say it shouldn't be interesting. In many magazines , you'll find classified ads, horoscopes, and smaller columns. But this greatly depends on the type of magazine. Generally speaking, advertising in this part of the magazine is cheaper than in the front of the book or in the feature well as it tends to get less attention.
Some magazines choose to put the impressarium in the back of the book rather than the front. For a digital magazine, there's even more reason to do this as you want new readers to get to your best content as quickly as possible. The last pages of can be a great place to add contact forms, or even calls-to-action CTAs if you're using your magazine for sales or marketing purposes. Where can I find information on the magazines?
What is included in the price? What are introductory prices? What are the benefits of paying by Direct Debit? Is the online payment system secure? Can I order a subscription for delivery to an address outside the UK? How does a gift subscription work? Can I order more than one subscription? How do you acknowledge receipt of my online order? Will you confirm acceptance of my order?
When will the first issue arrive? In what languages can I place an order? What do you do with my personal information? Do you use "Cookies"? What can I do if I do not receive an issue on time? What are Introductory Prices? This written confirmation will include the following details Magazine subscribed to Length of subscription and corresponding payment method Your personal details and delivery address for the magazines When the first issue will be delivered Your personal subscriber account number, which should be quoted in any correspondence Contact details for our customer services team I n the case of gift subscriptions a "gift card" for you to send to the gift recipient.
When will I receive my free gift? Digital only subscriptions will not receive supplements or covermounts. How do I cancel my subscription? Digital magazine download instructions For instructions on how to register and download your digital issues please follow our comprehensive guide here www. Our promise to you Best price guarantee We'll refund the difference if you find it cheaper elsewhere. You're in control Manage your subscription online via our dedicated self-service site.
Digital magazines are inclusive of VAT. All rights reserved. You can cash in rewards from other sorts of programs for magazines as well. For instance, some credit card rewards programs allow you to redeem your points for a magazine subscription. There are various outlets that sell magazine subscriptions at discounted rates.
Sites to check include Magazines. Instead, it compares subscription prices from a dozen magazine sellers and tells you where you find the lowest rate. However, some users warn to use caution when ordering from eBay or smaller online sellers, which can take six to eight weeks to process a magazine order.
Still, if the price is low enough, it can be worth the risk. The discount site ValueMags has a whole page devoted to the most special deal of all: subscriptions of up to a year long for absolutely no cost.
To get them, you have to sign up for promotional emails from the website. Another site that offers free subscriptions is FreeBizMag. All the magazines here are specialty publications focused on specific professions, from education to beverage manufacturing. The site also provides access to free research reports and e-books.
Part of what makes magazines expensive is the cost of printing and mailing them. Publishers can avoid these costs by releasing their magazines in digital form, and they pass on these savings to customers.
If there is, you can probably save a nice chunk of change by switching your subscription from pages to pixels. Digital magazines have other perks besides their lower price.
You can just type in a keyword to look for specific topics or terms that interest you. Subscriptions are automatically set to start with the next available issue to be published, but this can be changed subject to stock at the basket and checkout steps. Between October and December each year, we automatically set gift subscriptions to begin in the New Year to avoid spoiling a Christmas surprise, but again this can be changed at the basket and checkout steps if you wish.
This can be done via the 'thank you' page once you've completed your purchase. Here you can schedule a card to be sent via email or you can print it out to hand over yourself. An alternative design is also available for downloading via www. This can be done via your subscription management site www. This can be done at the basket and checkout steps. Simply add an item to your basket and you will see the option to choose your preferred start issue within the summary area.
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