Do you ever wonder how much time people spend reading your content? Individual session duration is calculated differently depending on whether or not there are interactions, more formally known as interaction hits , on the last page of a session. For example, a page is often set to track playing a video as an interaction hit. If, on the final page you visit in a session, you:.
Asked 2 years ago. Active 2 years ago. Viewed 84 times. Tech Tech 1. Add a comment. Active Oldest Votes. Sign up or log in Sign up using Google. Sign up using Facebook. This strategy not only increases your average session duration but also earns you repeat visits, Duncan says. Dig in, create something worth reading, and utilize SEO for the magic combo of getting and retaining traffic. With those four steps, the average session duration on that post rose from 28 seconds to over Instead of adding media and content upgrades, though, DWR focused on its text content.
He noted that keeping content up-to-date is very important as well. In the end, the most important thing you can do to increase average session duration is providing readers with something valuable and worth their time.
Marketing Nov 9. Marketing Oct Marketing Sep Find a Partner Become a Partner. There are tons of metrics that marketers track in Google Analytics to measure engagement.
Bounce rate, pageviews, new vs. So where does something like average session duration fall in terms of importance? Average Session Duration vs. But, starting with the 10 mentioned in this post will give you a pretty high-level view of how your marketing is working, starting with some of the most common ones… Sessions : The number of sessions can tell you how many times people are returning to your website.
Obviously, the higher the better. Sessions by organic keyword : Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off. Bounce rate : Do visitors leave shortly after landing on your website? Or do they stick around? Average session duration : How much time are people spending on your website?
Users with a high average session duration are most likely relevant to your company. The number of times visitors exit a particular page divided by the total page views gives you the exit rate for that page — it tells you how likely the visitors are to end their journey of your site on a page. Looking at exit rate values is important for scenarios where the goal is to have visitors follow a certain path and helps you analyze if they are dropping out at unintended stops in this journey.
Now we get to the heart of the matter. Pages with a high exit rate have time on page values that fluctuate a lot. Sessions and page views without additional engagement officially log as in Google Analytics, whether the user spent two seconds or 20 minutes on the page. The standard implementation of GA lacks any custom events to regularly ping GA to record the time spent values that can be used in case of an exit.
And even if such events are added, the formula GA uses poses another problem. The denominator here is a bit unusual: The total time on page is not divided by total page views, but by a reduced number.
The result will be inflated. GA is essentially removing your exit pages from the average time on page calculation. Many analysts track multiple user interactions on the website to build a more comprehensive picture of user behavior. You can also regularly ping GA from a page to consistently update the time the user has spent on the page. These are called timer triggers, and you can read more about their implementation in this helpful blog here.
All this information adds to the numerator of the above formula. Subtracting the number of exit pages from the denominator leaves you with some really high values for average time spent on a page for example, 25 minutes on a page with a word article. Below is one instance where a high exit rate inflates the average time on page as calculated by GA.
Consider page two on that list — the one with 2, page views.
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