While I have never experienced this kind of extreme delay with Singapore Airlines, this level of service is no coincidence or a single, hero-employee. This is how Singapore Airlines does business every day:.
Let me contrast this briefly with one of my delay experiences with United Airlines. I was traveling in Business Class and am a Million Miler traveler, earned from lifelong flights with United, yet was treated a lot worse than an Economy Class traveler on Singapore Airlines.
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Yes, add me to your mailing list. Skip to primary content. Enjoy one-time access to over twenty attractions, ranging from the ancient artefacts of the Asian Civilisations Museum to the fantastic creatures of the Singapore Zoo. Making a short stopover in Singapore, or staying for a few nights? Based on your selection, this could include transit options within or outside the transit area, stays at a diverse range of hotels, airport transfers and easy access to popular, island-wide attractions.
Singapore Airlines. Boeing in Singapore Airlines livery. SQ girl and family of three in the Singapore Airlines Economy class. SIA was the first to introduce a choice of meals, free alcoholic and non-alcoholic beverages, free headphones, hot towels with a unique scent, personal entertainment systems, and video-on-demand in all cabins. In recent years, they have further differentiated the brand experience through various in-flight perks.
The company keeps driving innovation as an important part of the brand, and the cabin ambiance and combined experience are key factors of their success. Some of the main customer experience strategies used by Singapore Airlines to deliver the best-in-class flying experience include searching for familiar flavours to make its passengers feel at home.
Its menu includes authentic premium jasmine tea from Fujian, green tea from Japan, and masala from Assam. Singapore Airlines menus are also specially created to reflect culinary influences of the regions it flies to.
In addition, Singapore Airlines takes care to ensure that its certified Air Sommeliers, each equipped with detailed knowledge of wine appreciation, are available in-flight to advise passengers on the art of food and wine pairing.
On the technology side, Singapore Airlines still maintains one of the youngest fleet of aircraft amongst all major air carriers, and keeps to the stringent policy of replacing older aircrafts for newer and fuel-efficient models. They have always been first in line to take delivery of new aircraft types like Boeing jumbo jets, Boeing , and they were the first airline to fly the Airbus Super jumbo A in In , Singapore Airlines was the launch customer of the Airbus A Ultra Long Haul, which had a range of 9, nautical miles or 20 hours non-stop flight.
In the earlier years, the aircrafts have been sub-branded like Megatop and Jubilee to further distinguish SIA and its brand from competitors. This supersonic service was suspended after 6 flights as a result of environmental objections from the Malaysian government.
The Concorde service was restored on 24 January However, rising costs such as fuel, en route navigation and landing charges forced SIA and BA to terminate the service with its last flight on 1 Nov Today, passengers board the planes via aerobridges. In the early days, passengers boarded the planes via a passenger step. Keeping in line with its strategy to be the pioneer in every aspect, Singapore Airlines was the first airline in the world to fly the Airbus A on the 25th of October , between Singapore and Sydney, Australia.
Marred by almost a year and a half in delay, this first A flight, named flight number SQ, garnered tremendous amount of worldwide publicity. Singapore Airlines also keeps to its strategy of constantly being the first in the world to continually introduce improvements to the brand experience. This particular innovation took the world by storm as comfort in air travel has never been taken to such an extent before.
In February , it was the first airline in the world to introduce 3D games on its entertainment system, KrisWorld. The strategy behind the technology program is clear: using the latest aircrafts enhances cost efficiency and allows Singapore Airlines to use these events for marketing purposes.
The special aircrafts for these long-range routes Airbus were sub-branded with meaningful names e. Leadership to further distinguish the brand promise. Due to rising fuel costs, the direct route to Los Angeles was terminated 20 October , and the direct route to New York was terminated 23 November With 67 business class seats and 94 premium economy class seats, the airline designed the flight route for business travellers who want additional comfort on the long route.
The flight is scheduled to leave Singapore before midnight and arrive in New York early the next morning, for business travellers to be well-rested for a full day of work, demonstrating its customer centricity. Singapore Airlines recognizes that each innovation has a relatively short life span. This initiative also acts as a collaborative workspace for SIA employees to innovate ideas amongst themselves, or with external partners to enable the airline to innovate on the digital front.
Today, sustainability in business is a hot topic and is now quickly becoming a must-have hygiene factor for companies that want to resonate with and win the loyalty of its global customers. Singapore Airlines understands this, evident from its numerous sustainability efforts. This includes revolutionary aircraft designs, the use of modern materials, more efficient flight procedures and air traffic management and weight reduction efforts, amongst others.
Singapore Airlines also believes in eco-efficiency from the ground up. It has also placed firm orders for the Airbus A, Boeing and Boeing , which are made from lightweight carbon composites which are more fuel-efficient.
To reduce energy usage, it also uses renewable energy in its operations and solar panels on its buildings. To minimize food wastage, SIA leverages customer surveys, data analytics and staff feedback to better understand customer food preferences.
In addition, Singapore Airlines also gives back to society in various other ways, including sponsoring arts, education and sports institutions and initiatives. Singapore Airlines has aircrafts in its fleet December The average age of its aircrafts is 6. It also operates 26 aircraft under SilkAir, with an average age of 5. SIA stopped providing their number of fleet on their website. Due to limited reliability of other sources, may be better to remove the numbers to prevent inaccuracy.
Singapore Airlines were one of the first customers of the Boeing B during the s and has used the aircraft consistently on most global routes. The aircraft has one of best safety records in the industry, and is a very reliable long-haul workhorse for global airlines. Singapore Airlines placed its first orders for two Boeing s in July even before the airline commenced operations in October The two Boeing s were delivered in end-September By , SIA operated a record 51 Boeing s, comprising 39 passenger variants and 12 freighters.
They flew the last flight with the Boeing B on 6 April The personalization of the Singapore Airlines brand is the mixed male and female cabin crew, where especially the flight stewardesses commonly referred to as the Singapore Girl have become very well-known. He designed a special version of the Asian sarong kebaya as the uniform which later became one of the most recognized signatures of the airline, and a very designated and visual part of the entire brand experience.
The Singapore Girl, the gentle hostess in her sarong kebaya was born. The Singapore Girl strategy turned out to be a very powerful idea and has become a successful brand icon with an almost mythical status and aura around her. The Singapore Girl encapsulates Asian values and hospitality, and could be described as caring, warm, gentle, elegant and serene. Singapore Airlines also runs one of the most comprehensive and rigorous recruitment and training programs for cabin and flight crew in the industry to make sure the SIA brand experience is fully and consistently delivered.
The training program for new crew is 15 weeks long — at least three times the length of the typical programs in the industry. Singapore Airlines is also actively involved in national initiatives. The 4.
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