Who owns aunt jemima brand

Pearl Milling Company will offer people all their favorite pancake mix and syrup varieties in the same familiar red packaging previously found under the Aunt Jemima brand. Products will continue to be available under the Aunt Jemima name without the character image until June. Though new to store shelves, Pearl Milling Company was founded in in St. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over.

Quaker Oats, a division of PepsiCo , had announced last June that it would retire the Aunt Jemima brand, saying the character's origins are "based on a racial stereotype. A former slave, Nancy Green, became the first face of the pancake products in NewsHour Shop. About Feedback Funders Support Jobs. Close Menu. Email Address Subscribe. What do you think? Leave a respectful comment. People on social media called out the brand for continuing to use the image and discussed its racist history, with the topic trending on Twitter.

In a statement to NBC News, KIRBY said she felt "a sense of relief knowing that my future children will not grow up in a world where their ancestors' oppression is insensitively used as a marketing tool on a box. Aunt Jemima is that kind of stereotype that is premised on this idea of Black inferiority and otherness. In a piece for The New York Times , Richardson wrote that the inspiration for the brand's name came from a minstrel song, "Old Aunt Jemima," in which white actors in blackface mocked and derided Black people.

The logo, Richardson wrote, was grounded in the stereotype of the "mammy Download the NBC News app for breaking news and alerts.