Who is time magazines target audience

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Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. If trends are similar here as they are in other regions, then expect the magazine to target well-educated individuals who are career-experienced and have a higher than average HHI. The one interesting takeaway from this limited data is that Time serves Australia, New Zealand, and the Pacific Islands with this particular demographic, yet no available circulation numbers come from the Pacific Islands whatsoever.

When the global recession hit in , the magazine industry suffered a major blow. People in all demographics were cutting back expenses wherever they could and magazines were one of the first things to be targeted.

This may be because as audience numbers are gaining ground, advertiser numbers are losing ground. From , the magazine industry really struggled, seeing major declines in audience numbers across the board. Paid subscriptions in dipped significantly, but a recovery has been taking place since Yet because Time has focused more on the wants of their audience, they have seen a minimal impact from this trend. From , for example, Time saw just a 0. This is why knowing your audience is so important.

Home » Statistics » 43 Distressing Time Magazine Demographics One of the leading magazines for news, profile stories, and current events over the last several decades has been Time. The median age of someone who reads Time in the US: Why Subscribe? International Home. Trial Offers. Subscription Gift Offers. All Subscription Offers. R15 Trial Offer. Current Affairs. TIME Person of the Year.