That means 2. Sources: Statista Statista Facebook Worldometers. According to Brandwatch, Facebook adds over , new user accounts every day, which equals 6 new profiles every second. Just looking at numbers, it may look like Facebook is slowing down on its new user growth rate, but you have to consider its global size. In fact, North America and Europe generate In , out of its 2. Sources: Statista Statista.
Facebook sells many of us on their 2. The answer lies in how the Silicon Valley company defines these falsified accounts. Facebook has been a consistent contestant for the top ten list for several years despite the entrance of newer apps into the market. The largest demographic group of Facebook users is between the ages of 25 and 35 years. Here, 2. Surprisingly, a diversity report by Facebook indicated that there are more male staff than females. However, the company is working extra hard to increase diversity in its workforce as the percentage of male employees continues to trend down compared to the rise of the female workforce.
India has the highest number of active Facebook users at million Statista, January Only Indonesia million and Brazil million are the other countries in the world to have over million active Facebook users. This deep penetration in other countries especially non-English speaking countries can be attributed to the fact that there are different languages supported on Facebook.
With over 2. On average, Facebook users open the app at least eight times a day, with the average US user spending at least 38 minutes a day on the app. Out of at least five hours spent by US users on their apps daily , much of it is spent on Facebook. This is more than they spend on any other app, including music, video, shopping, among others. According to a report on Statista , Facebook is the most popular social media platform in terms of engagement in the United States. In , Facebook users spent an average of TikTok was the second-most popular app at that time, with its users spending at least As Facebook has grown up, so has its audience.
What was once a website and then app for teenagers has become more and more a place for people of all ages, but mainly those age above 25 years old. To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade.
Facebook was accused of not doing enough to stop political advertising and predatory campaigning on Brexit and the U. Presidential Elections, which led to the Cambridge Analytica scandal. It has also been accused of changing its algorithm in ways that improve retention and usage, but at the cost of radicalising its userbase and promoting conspiracy theories and misinformation.
In , Facebook also found that its platform was being used for human trafficking in the Middle East, which nearly led to it being banned off the iOS App Store. Facebook has always argued that while it does suffer from these issues the most popular social network in the world, it has improved society and helped billions of people connect and reconnect with friends and family. Want to learn more about social apps?
Check out our Social App Report. Facebook was estimated to have won Snapchat: click here. Twitter: click here. Pinterest: click here. Please read our privacy policy for full details. Thank you! LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users MAUs.
However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above.
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